It’s time to let go of your ideas. Historically people in companies have tended to cling to their pet projects like Gollum to his ring (if you’ll indulge us in a Lord of the Rings reference). While that was probably never the best strategy, it’s definitely not how you develop and scale ideas in a digital world. The “wiki” model is a better approach—with any new idea, you can create a kind of virtual watering hole that’s as public as you want it to be. Put the idea there and invite others to comment on and otherwise make it their own. Instead of dictating to your project managers, ask them to consider how any new project aligns with the shared idea. In doing so, you’re building community around the idea, and from this inner circle it will scale outward.Collaboration works best when ideas are viewed as group property. The goal is to move away from “my idea” thinking to “the idea” thinking.As a leader, you need to make it more clear how to share ideas. For example, consider...