In this lesson, organizational psychologist Dan Ariely explores Zappos’ unusual policy of offering potential hires $3000 not to take the job. Ariely says this is smart psychology and money well spent because it weeds out candidates who are in it for the paycheck and invigorates the rest with a sense of purpose. In this video, he explains why the underlying tenets of the Zappos hiring plan work and how this ultimately impacts customer service:Uncover genuine dedication.Promote cognitive dissonan...