Create Cohesive Culture2. Communicate the Case for a Shift in Corporate Strategy
6min2020 AUG 27
詳細信息
When Jeanette Horan arrived at IBM she quickly realized that in order to implement the major shift in strategy being handed down by the C-Suite she needed to familiarize herself with the legacy environment of the corporation at all levels.In this lesson, she explains how she accomplished the difficult task of uniting a globally distributed IT department and moving it in a completely new strategic direction. By the end of it, you’ll have a three-part strategy for managing implementation of major shifts in organizational policy.I. Get to know legacy dynamicsInvestigate belief systems at all levels- from executives in the C-Suite to managers in the trenches.II. Identify key influencers at all levelsRely on key supporters to be ambassadors of the movement.Engage key non-supporters in dialogue to affect change.III. Devote special attention to the senior executive levelMake a case for the budget you need by grounding your request in the corporate strategy.