Communicating 360
1min2020 JUL 14
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Storytelling is an essential skill in business. We use it to persuade others to support our projects, to explain to employees how they might improve, or to inspire a team that is facing challenges. Some, like actor/entrepreneur Jeffrey Wright, would argue that business is storytelling.Documentary filmmaker Barry Ptolemy subscribes to The Hero’s Journey brand of storytelling because it creates “a magical bond” with one’s audience. In The Hero with a Thousand Faces, American mythologist Joseph...