The Big Idea
15min2020 OCT 22
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The title of Bob Iger’s book, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company, says it all. During his tenure as CEO of Disney, Iger was responsible for closing the deal on partnerships with Pixar, Marvel, and Lucasfilm, all of which have made Disney the most formidable media company in the world. Throughout his memoir, Iger shares insights into his guiding principles for leadership, a delicate balancing act between the pursuit of perfection and fairness to employees when things go wrong––because things will go wrong. Iger emphasizes the importance of putting people before product and innovating outdated business models that no longer work. Iger’s optimism, courage, fairness, and decisiveness are not only lessons for the world’s top CEOs, but also for leaders at all levels from all walks of life.