How are habits formed? How can habits be changed? How do companies exploit consumer habits in order to keep them buying? In a book that lives at the intersection of science, business, and sociology, Charles Duhigg explains the answers to these questions and more. The book’s main message is that habits are not our destiny––with the right insights, they can be changed, and as a result, we can live better lives. About the author: Charles Duhigg is a Pulitzer-Prize winning journalist. He was a re...