It’s infinitely easier to lead people who know where you’re taking them and are excited to go there, than to cattle-prod them into action. But far too often, when announcing a new initiative or trying to facilitate change, we just launch into a series of directives with little thought for how the audience is likely to feel or respond.Tackle hardship head onIdentify the “hero’s journey” of your business. At what stage is your business on its journey?Use storytelling as a method for driving t...