Yourself, your job, your company—too often one or more of these things is at odds with the others. These unfortunate disconnects can lead to disengagement, disillusionment and a survivalist approach on the part of companies and the people who work for them. In these scenarios, everybody loses a little or a lot—customers, employees, businesses, and worst of all, society as a whole.But it doesn’t have to be this way. As Chief Envisioner for TELUS, Dan Pontefract, author of The Purpose Effect, oversaw a cultural shift that pushed employee engagement at that company from 53% to 87%. He achieved this by helping TELUS find the “sweet spot” where each employee’s personal sense of purpose and that of the company converged, producing enormous benefits for all stakeholders.Personal PurposeWhat am I about? What are my values? What am I doing to evolve myself?Who am I in life and work? Who am I trying to be?How will I show up? How will I operate and be perceived by others?Write a declarat...