“The customer is always right” has long been the universal mantra for consumer-facing businesses, but what does this really mean? In the era of big data, companies like Netflix are drilling down on this philosophy and developing entirely new forms of consumer-centric corporate culture.For Netflix, as VP of Product Innovation Todd Yellin explains, it comes down to three factors. At every level, the company strives to be data-driven, candid, and pro-risk in its approach:Data DrivenIgnore what the customers say they want. Listen to the data.Blindly accommodating customer requests can result in unneeded complexity.CandidAvoid hierarchy and politics: What was the idea? How did the idea perform? According to the metrics, is this idea best for the customer?Practice 100% transparency: Promote free exchange of ideas and data between departments.Debate-fulSurface viable ideas: Encourage animated but civil conversation. Everyone needs to feel comfortable giving and receiving criticism.Mainta...