How does a massive organization come to internal consensus around an idea or new initiative? How does it build a cohesive culture that’s personal to each employee? IBM has pioneered one particularly effective approach. Its “jams” are company-wide, text-based jam sessions typically lasting 72 hours.Rally your workforce with “jams” - 2-3 day company-wide conversations that accelerate learning, innovation, and unity around core organizational issues.Invite employees to answer kick-off questions that interest management. Advise all workers, including executives, to participate in a continued dialogue.Use text analysis tools to study the jam. What are the trends? What are people talking about? What are the things that are important to the employees?Inform company values, behaviors, and other topics of focus using employee-driven themes expressed in the jam.