Maternity leave can give mothers time and space to reflect on where they are with their careers and whether this path will still work for them in this new chapter of their lives. Often, we find that our current employment doesn’t provide the flexibility and time to build a new life with our children so maternity leave is the best opportunity to start looking at designing a lifestyle that will work around your family and light you up inside.My guest today is Emma Powell, a physiotherapist and pilates instructor who also owns a small business while raising four children. After 13 years of working for others, Emma saw the need for a female-led health space in Ballarat so she courageously left her job and created bodyBEgood.bodyBEgood’s physio team treats sports injuries, spinal pain, work-related injuries, women's and men's health, chronic pain, and many other problems. They also run 3 different types of classes: Reformer Pilates Classes, Clinical Pilates Classes, and Pre and Postnatal Pilates Classes so there is the perfect class for everyone!In this episode, we’re exploring how Emma has built her pilates business while raising four children. Emma shares how the experience of having caesareans for all four of her children’s births led her to feel lost without enough information out there for recovery. She’s launching a new online program, releasing in September, to educate mothers on rehabilitation and join an amazing like-minded community.In our conversation, we cover the reasons why Emma decided to leave her employment, the challenges of starting a business during maternity leave, how she attracted those first clients, the most effective marketing methods, attracting her ideal clients, growing her family, finding the right fit for her team and what she has in store next.You’re going to love this episode. Emma is an inspiration to all women and mothers out there who are dreaming of their next steps.Enjoy!LINKS:Connect with Emma Powell:Instagram: @bodybegood (https://www.instagram.com/bodybegood/) and @completecsectionrecovery (https://www.instagram.com/completecsectionrecovery/)Website: https://www.bodybegood.com.au/ (https://www.bodybegood.com.au/) and https://www.completecsectionrecovery.com/ (https://www.completecsectionrecovery.com/)Discover your
As business owners, who are the face of our brand, we can sometimes develop a fear surrounding competitors copying our work which leads us to hide it away, hold it close and not put it out there.In this episode, I’m sharing how to manage this concern and give you three different ways to reframe it to help you get yourself out there more and move past worrying about copycats.It’s important to remember that we are all unique with our own personal flavour and take on any given product or service. If you have built your brand by showing your authentic self, competitors will just not be able to copy your content with the same effect.I absolutely don’t want you to hide your amazing content away from the world because of copycats. You’ll miss out on connecting with your ideal client and building up a content bank that will see you grow your audience in alignment with your brand and message.Come back to this episode again when you need a refresher on how to reframe your fear to move through it and keep putting your content and your fantastic self out into the world.LINKS:Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower (http://www.emilyosmond.com/superpower)Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free (https://emilyosmond.com/free)Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective (https://emilyosmond.com/collective)Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable (https://emilyosmond.com/scalable)* Website: https://emilyosmond.com/ (https://emilyosmond.com/)* Instagram: https://www.instagram.com/emilyosmond/ (https://www.instagram.com/emilyosmond/)* Facebook: https://www.facebook.com/emilyclareosmond (https://www.facebook.com/emilyclareosmond)
Should you show your prices on your website?I get asked this question all of the time. When you’re told that you should or shouldn’t show your prices, I want you to check in with yourself on what actually makes sense to you (and not somebody else).In this episode, we’re exploring three helpful things to consider when deciding whether or not you should show your prices on your website.We kick off this conversation by discussing what is simple for you, your client and exactly what makes sense for your particular business. When we don’t disclose our prices we add an extra step to our process, speak to more people, use up more time, and lower our conversion rate.I’ll discuss any fears you have surrounding displaying your prices and the common narratives we’re told by others about what we “have” to do. I would love for you to always question these ‘should’ statements whenever you’re told them in your business and decide whether it is going to work specifically for you. Remember, it’s YOUR business and you absolutely don’t have to do what everyone else is doing! LINKS:Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower (http://www.emilyosmond.com/superpower)Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free (https://emilyosmond.com/free)Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective (https://emilyosmond.com/collective)Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable (https://emilyosmond.com/scalable)* Website: https://emilyosmond.com/ (https://emilyosmond.com/)* Instagram: https://www.instagram.com/emilyosmond/ (https://www.instagram.com/emilyosmond/)* Facebook: https://www.facebook.com/emilyclareosmond (https://www.facebook.com/emilyclareosmond)
I know how incredibly easy it is to overcomplicate things as business owners. We’re often flat-out wearing all of the hats and trying to spread ourselves across every aspect of our business. So today I want to break it down and simplify what you can do right now to take your sales conversions to the next level.In this episode, I’m sharing the 3 growth levers you can use to optimise your business. We’re going to run through these 3 very important areas in your business to find where you need to be increasing your focus and attention. It could very well be all 3!To kick it off, I want to encourage you to make sure you’re tracking your statistics at least monthly. These include your average website visitors, social media reach, podcast listenership etc. You need to reflect on where your ideal client is hanging out and how you can get in front of them to find new ways of increasing your reach.I’ll take you through practical ways you can optimize each lever to start seeing remarkable results. You’ll protect your business by keeping your eye on these 3 key areas so make sure you write them down or come back to this episode again when you’re ready to focus on the next lever.Enjoy!LINKS:Previous episode mentioned:* How your marketing now is creating future results (https://podcasts.apple.com/au/podcast/how-your-marketing-now-is-creating-future-results/id1470900991?i=1000567159038)Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower (http://www.emilyosmond.com/superpower)Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free (https://emilyosmond.com/free)Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective (https://emilyosmond.com/collective)Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable (https://emilyosmond.com/scalable)* Website: https://emilyosmond.com/ (https://emilyosmond.com/)* Instagram:
Are you spending hours and hours creating content, emails and marketing and just not seeing conversions?In this episode, we’ll explore how your marketing right now is creating future results. I encourage you to think about this as a lag period. The efforts you put in today will not be seen as results instantly (and that’s OK!).This conversation is perfect for you if you’re not seeing the results you would like from your marketing or not seeing the return of your efforts in your business.All of the quality content you share, the launches you spend so much time working on, your marketing and the relationships you are building will pay off with spectacular results down the road.We always think everything will be instant in our society but it can take clients a while before they’re in the right space and time to commit to working with you and it can be that single piece of content or email you sent 3 months ago that pushes them to sign up.I’ll take you through the business tracking method we use in The Modern Marketing Collective to find out how our past marketing is influencing our audience to become new members. You can use this in your business to find any patterns and areas where you should be spending more of your time and energy to see results in the future.LINKS:Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower (http://www.emilyosmond.com/superpower)Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free (https://emilyosmond.com/free)Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective (https://emilyosmond.com/collective)Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable (https://emilyosmond.com/scalable)* Website: https://emilyosmond.com/ (https://emilyosmond.com/)* Instagram: https://www.instagram.com/emilyosmond/ (https://www.instagram.com/emilyosmond/)* Facebook:
We’re already reaching the midpoint of the year! It’s such a fantastic opportunity to pause and reflect on where we’re at, what’s working, what we want to change, what we want to add in or remove and reset our focus for the rest of the year.In this episode, I’ll be sharing 10 powerful questions to ask yourself to find clarity on where you’re currently sitting personally and in your business and what you want to accomplish for the remainder of 2022.These questions are very useful to look at so much more than just your sales or how many clients you have. We’ll explore how you’ve grown as a business owner and where you want to be by the end of the year. You’ll thoroughly enjoy taking this moment to look at how far you’ve come.Write these down so you can come back to them again and then head over and take my Marketing Personality Quiz (http://www.emilyosmond.com/superpower) to find out your marketing superpower!LINKS:Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower (http://www.emilyosmond.com/superpower)Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free (https://emilyosmond.com/free)Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective (https://emilyosmond.com/collective)Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable (https://emilyosmond.com/scalable)* Website: https://emilyosmond.com/ (https://emilyosmond.com/)* Instagram: https://www.instagram.com/emilyosmond/ (https://www.instagram.com/emilyosmond/)* Facebook: https://www.facebook.com/emilyclareosmond (https://www.facebook.com/emilyclareosmond)
In this special episode, I'm sharing with you why you want to enrol in The Modern Marketing Collective right now. We'll start by reflecting on your business to find whether your current marketing strategy (or lack thereof) is holding you back and stopping you from reaching more ideal clients who are excited to work with you.I’ll then take you through 7 of the processes we explore in The Modern Marketing Collective that you'll be implementing in your business. Through these steps, you’ll no longer just be waiting for clients to find you and start to actively reach and connect with your audience, leading to more demand and higher sales.The Modern Marketing Collective is a 12 month experience so I’m not expecting you to cram everything into a few weeks! You’ll have plenty of time and support to go through all of the content together and have access to regular group coaching calls with me where you can bring all of your questions and observations.Not to mention a private members podcast group, immediate access to the $2K Kick Off Challenge, and a community of like-minded business owners who are all passionate about supporting each other.But why should you enrol right now? I’m so excited to tell you the special offers I have released for anyone enrolling between now and Tuesday the 14th of June. You’ll be able to implement these in your business straight away with targeted results and benefit from a network of entrepreneurs.So what are you waiting for?LINKS:Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free (https://emilyosmond.com/free)Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective (https://emilyosmond.com/collective)Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable (https://emilyosmond.com/scalable)* Website: https://emilyosmond.com/ (https://emilyosmond.com/)* Instagram: https://www.instagram.com/emilyosmond/ (https://www.instagram.com/emilyosmond/)* Facebook: https://www.facebook.com/emilyclareosmond (https://www.facebook.com/emilyclareosmond)
My authentically Real Instagram Reels training starts this coming Monday 6th June 2022!If you’re like most small business owners I work with, you care about staying relevant and adaptive with your marketing.And you know that video isn’t going anywhere - in fact, it’s only getting MORE important as a skill in our marketing toolkit.But you don't know how to use video - and specially Instagram Reels - as an *effective* piece of your marketing strategy - in a way that feels natural and purposeful for you.Pointing, dancing and miming just feels so unlike you and your brand! So you feel frozen taking action. Let’s fix this!In my Authentically Real Instagram Reels Challenge, you’ll learn how to use Reels to build a GENUINE connection with your audience, the SIMPLE strategy to create content for them and…We’ll wrap it all up by looking at where Instagram fits into your overall modern marketing strategy to attract your ideal clients.Dates & Times11am to 11.30am on 6th, 7th and 8th June 2022 - 30 Minute Reels Trainings11am to 12.30pm on 9th June 2022 - 90 Minute Modern Marketing MasterclassRegister for free now at www.emilyosmond.com/free (http://www.emilyosmond.com/free)Now join me for this episode where I share the four key ways that I have used video marketing on Instagram to attract more than 700 students to The Modern Marketing Collective over the past almost four years.I share timeless strategies that will work no matter what little changes happen to platforms over time - and have been proven to work in my business year after year.Connect with Emily Osmond:* Website: https://emilyosmond.com/ (https://emilyosmond.com/)* The Modern Marketing Collective: https://emilyosmond.com/collective (https://emilyosmond.com/collective)* Instagram: https://www.instagram.com/emilyosmond/ (https://www.instagram.com/emilyosmond/)* Authentically Real Instagram Reels Challenge: https://emilyosmond.com/free (https://emilyosmond.com/free)
My guest today is the creative and adventurous Rachel Clark. Rachel is a website designer who launched her own business, in branding and web design, to help service-based entrepreneurs and...
What does it mean with Instagram doubling down on video content on the platform?How can we make the most of this change as small business owners to engage and connect with our audience?What adjustments - if any - should we be making to our marketing strategy based on this update?And how do we adapt while staying authentic to ourselves and in tune with our audience?I cover these questions and more in this episode.REGISTER for my free Authentically Real Instagram Reels Challenge, June 6th to 9th at emilyosmond.com/freeNo dancing, pointing or miming required - promise!