As Editor-in-chief of Entrepreneur Magazine, Jason Feifer knows that telling a good story is critical to professional success. In this course, he shares core principles and actionable tips to crafting a story that will help you get hired, get a raise, get partners, or get media coverage. You’ve got a great story. Learn how to tell it well.
What You'll Learn
The three parts to every good story
The mistake most people make when they tell their story
How to tailor your story to different audiences
- Editor-in-Chief of Entrepreneur Magazine
How Jason got his start, achieved success and told his story along the way.
Discover why human beings love stories and need them to understand the world.
People tend to invest in individuals more than brands or even ideas, and the way that people come to trust individuals is through their story.
There are three main elements to every great story and each part is crucial.
You need to understand the purpose of telling your story for each circumstance.
Learn the techniques that help make a story great.
Your personal brand is a representation of you and your value to other people.
You’ve got to know the problem you’re trying to solve. If you listen, your audience will tell you.
Focus on building really valuable things and find ways to engage with your audience.
The key is to balance consistent value and surprise.
Journalists don’t care about you; they care about their readers.
Use your story to write a new one.